Raw Materials Scrunchie
🌸 Fabric: 100% TENCEL™
🌸 Digitally printed
🌸 Elastic: 70% organic cotton, 30% natural rubber
🌸 Sewing thread: 100% cotton
Empowering prints and eco-friendly practices that celebrate Earth and fashion
As fellow petite women, we know how frustrating and disheartening it can be to find clothes that fit you well.
And more often than not, the brands that do fit aren’t particularly careful about the footprints they leave behind on our Earth.
At JOYEMPATHY, we’re committed to doing both by sourcing planet-safe, luxe-feeling fabrics and materials so you can shop and dress with a clean conscience.
We’ve spent years researching and testing natural, biodegradable, and sustainable raw materials that are high quality and suitable for our designs, and we’re always on the lookout for even better choices to emerge.
To back that up, we donate $1 from every purchase to charities and organisations doing critical work to protect our environment.
And you won’t find any yawn-worthy neutrals at JOYEMPATHY.
We’re about empowering you to be your boldest self by stepping out in colourful, courageous prints that celebrate everything about you.
JOY for fashion. EMPATHY for Earth.
About the Founder
As someone who’s frequently mistaken for a grade 5 primary school student, I’ve struggled all my life to find clothes that fit my style, my body and my phase of life.
Whether it’s shopping from the kids’ section as a last resort, or having zero options when it comes to shopping sustainably, being a petite woman and a lover of fashion is a frustrating and often disappointing combo.
My daughter is also petite, and she’s the inspiration behind JOYEMPATHY.
I want her to grow up in a world where she feels she belongs.
Where she feels she fits.
Where she’s empowered to make sustainable choices that protect our Earth.
Every piece in our collection is designed to celebrate petite women.
I believe that together we can disrupt the petite fashion scene and fill our wardrobes with effortless, joyful, well-fitting pieces that have minimal impact on Mother Earth and all her dependents.